How does Metadata work for Google Search Engine?

Metadata or Meta Tags are very important for the Google Search Engine to provide the information of content and context of a web page. Meta tags are written at the top of the HTML coding of a web page. These tags help improve search engine rank and make it easier to reach the right audience.

Types of Meta Tags inside the head

Title, description, keywords, phrases, stylesheet link, Javascript links, Structure, and many more things adds inside the head of HTML coding. Adding attributes to the meta tag (robots and Googlebot), allows a search engine to perform indexing and crawling.

Meta Description, Title Tags and Attributes

The description meta tag has two attributes. Name and Content are two attributes, specify the name of Meta Tag inside the name attribute and write the description of your web page in content which provides information about the data.